Don’t drop the ball with your inbound marketing!

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After your organization’s inbound marketing has done its job and you have been successful getting a potential customer to engage, now it’s time to execute. Your funnel has worked, you have the customer’s digital profile, it’s time to capitalize on this hard-earned inside information. However, organizations and their salespeople, often fail to build upon the prospect’s need for your solution by dropping the ball.

The initial contact has to be just as simple, effective and straightforward as your solution. When taking all this inbound “inside information’ and then translating that into being helpful, one has to continue that inertia into a zero hassle follow-up conversation. To the point, just presenting a link for the customer to click, in order for THEM to set up the appointment with YOU, is not precisely keeping in that “helpful” tone and tenor. Customers are seeking your solution to the pain they are experiencing. Would it not be better to respond in a way, from the very get-go, that is easy for a conversation to happen – and eliminates all the pain in setting up a meeting?

It’s time to get proactive! Making the initial contact with a passive link may work in some circumstances, BUT there is no comparison for converting an inbound prospect/contact into an appointment by being proactive. Successfully inbound marketing and sales are all about that transition to being proactive and making it as easy as possible for the customer to engage with you and your organization.

Let us compare. On the one hand, you can include a passive link for your prospect to click on, which will then send them into a process funnel for them to arrange a meeting with you. If this is not counter to business etiquette enough, you then require the customer to access a limited calendar with dates and times for them to choose and then in most cases regulate them to a specific method for the meeting. This passive link might be technologically competent, but it’s not exactly the white glove treatment. In reality, is this not comparable to a process we all hate…, “calling a company and then facing an endless automated phone queue, first pressing #2, then maybe #6, then #4 and then waiting for a human being”. We ALL love that don’t we!

Now on the other hand, with Arrangr (full disclosure, a company I co-founded), you can keep all that hard-earned inbound marketing goodwill going with an all-encompassing email that has a full invite included. Everything right there for your client to immediately select their best date, time and method to meet – again, directly within the email. No more passive gauntlet for your potential customers to go through. If a preselected option is not optimal for them, they can proceed with making adjustments. You now made arranging a meeting as simple as possible with a customized meeting solution. Goodwill for you and your company maintained for that all-important first personal interaction.

So when it comes time for you or your company to contact a prospective client, don’t lose all that inbound marketing momentum. Try pivoting to a proactive method when setting up a meeting, call or video chat. You won’t be sorry!

Breaking news…. use your own email

Love the way Arrangr sets up business meetings; love the way Arrangr is fully integrated – so you don’t have to send follow-up emails for conference calls, video chats, directions or even a reminder; well then you will absolutely LOVE the fact that Arrangr can now work within your own email. That’s right, an Arrangr invitation can be EASILY inserted into your own email!

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Expanded Group Polling

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Announcement…, Arrangr.com, the knowledge leader in intelligent scheduling has just rolled out Expanded Group Polling for scheduling meetings. No longer will a meeting organizer be restricted to offering their invitees just a “Yes” or “No” option on whether they can attend a meeting. As of now, meeting participants will be able to commit to a meeting while incorporating their preferences for one time over another – thereby increasing the success of arranging each meeting tenfold.

Our research shows that when a meeting invitee is forced to commit “Yes” or “No” for a particular day or time, they will more often than not say NO when it’s not an optimal option. However, Arrangr now offers the organizer the ability to give the meeting participants four options: “Great”, “Ok”, “Maybe Not”, and “No”. It is this unique granular ability that only Arrangr offers, which will increase the speed, ease, and success of organizing a meeting – critical with a large number of participants.

Today’s video conf. tools make it easy to close deals.

Back in the day when I was an Investment Banker, face-to-face meetings were critical to closing a deal. Yes, the numbers had to work, yes the pitch had to be perfect, and yes the cost savings had to be solid to proceed with the merger but…, in the end, you really needed to have a face-to-face. For me, it was critical to read the face of the person you are doing the deal with in order to gauge if it was going to fall apart when we turned the term sheet over to the lawyers.

Thankfully, with high-speed broadband, WiFi and wireless 4/5g networks, video conferencing is fast becoming a widely accepted way of holding a business meeting. It’s not only a great alternative to traveling but for the telecommuting employee as well. Some favorites such as Skype, GoToMeeting, Google Meeting and Zoom can all can get the job done efficiently with little hassle – especially if all the participants have used the same service before.

Now…, the missing component in all this is setting up the meeting for the video conference. Some of these services are capable of “setting” up a meeting if you know the date and time, but if you don’t you in for a formidable task. You’re looking at countless emails, text or phone calls that have to go back-and-forth. Possible hours of wasted time and effort. However, at Arrangr.com we have worked hard at solving this problem, AND we integrate with any/all video conference services for your life so much easier!

What is Arrangr…

smartmockups_jmz31kstArranging a business meeting or get-together is time-consuming and frustrating. Not only is there the “what day” and the “what time,” but even settling on a location for coffee can entail countless back-and-forth emails, texts, and phone calls. More problems arise when setting up a conference call or video chat with the myriad of separate services that are available. Layer in the various calendars one uses, and you can count on more potential chaos and miscommunication. And of course, all these problems grow exponentially as you add in more participants or contributors to the decision-making process.

Arrangr’s SaaS Progressive Web Application (PWA) is the solution for setting up a meeting! Arrangr works on your desktop and mobile device, facilitating individual and group meetings. Our system is faster and simpler than any other method, works the way people naturally work and can be done in less than 30 seconds with just a few clicks.